Loyal Lads Club is more than just a Football Casuals brand—it's a movement. Founded in 2018 in Indonesia, the brand embodies the raw energy of football, the brotherhood on the terraces, the authenticity of the streets, and the rhythm of everyday life. Inspired by English hooligan culture, timeless music, and the spirit of loyalty to local clubs, Loyal Lads Club stands as a true celebration of identity and passion.

It all began as a college project by a graphic design student who observed the culture surrounding local football matches — where style, pride, and identity collided on and off the pitch. From those observations came one simple frustration — the rise of fake branded goods and the so-called #KebeletCasual trend that spread across Indonesia between 2016 and the late 2020s, where people tried to look “casual” by wearing counterfeit fashion. Loyal Lads Club was born as a response to that — offering an authentic alternative for those who want to embrace the Casuals culture without losing their integrity.

From that belief came our tagline: “Stay Local, Stay Loyal.” A reminder to take pride in originality, to support local craftsmanship, and to stay true to who you are — because loyalty isn't just about the club you support, it's about how you live your life.

Loyal Lads Club exists for those who love the energy of football, blending terrace culture with street life. We don't care about rivalries, nor do we stand for any specific supporter group or football club. We simply capture the essence and the spirit that football brings. We are neutral and universal.